Today we spoke with Vanessa Garcia — a media installation designer whose works are gaining recognition worldwide. Vanessa shared with us how technology becomes a tool for expressing emotions, the challenges of her profession, and the future of digital art.
— Vanessa, what brought you into the world of media installations?
— My journey began with traditional visual art, but very quickly I realized I was interested in exploring space and time through light, sound, and interactive technologies. Media installations allow you to create not just a picture but a whole experience that engages the viewer on an emotional level.
— How are technologies changing the perception of art?
— Today, technologies make art more alive and accessible. For example, through sensors and interactivity, you can personalize each viewer’s experience — the installation “responds” to movement or sound, creating a unique encounter. This transforms passive observation into active participation.
— What technologies do you prefer to use in your work?
— Depending on the project, it can be projection, augmented reality, interactive sound, AI-driven control. The key is balance: technology should not be an end in itself but rather a means to convey an idea and emotion.
— What challenges do you face when creating installations?
— The main difficulties are technical limitations, budget constraints, and often unpredictable audience reactions. We can’t always foresee how people will interact with the work, which is crucial. Another challenge is maintaining “humanity” within the digital experience.
— How do you see the future of media installations?
— I’m confident that the boundaries between physical and virtual will blur even more. We will see more collaborations between artists, engineers, and even psychologists to create deep, multi-layered emotional experiences.
— What advice would you give to young creatives wanting to enter this field?
— Don’t be afraid to experiment and learn everything new — from programming to perception psychology. It’s important to stay genuine and remember that technology is just a tool; the most important thing remains your vision and emotion.
Media installations are a space where science, technology, and art meet to create new forms of communication with audiences. Stories of designers like Vanessa help us understand that behind every technological solution there is a living person and real creativity.
Stay tuned to our blog to learn more about digital art and its heroes!